Leading luxury automotive innovation with cutting-edge electric vehicles, AI-powered personalization, and sustainable mobility solutions for 2025 and beyond.
BMW's commitment to innovation spans across electrification, digitalization, and sustainable luxury experiences.
Leading the transition with our Neue Klasse platform and comprehensive EV lineup.
Personalized driving experiences powered by artificial intelligence and machine learning.
Seamless connectivity between vehicles, mobile apps, and smart infrastructure.
Carbon-neutral production and sustainable materials across our entire value chain.
BMW maintains its position as the world's leading premium automotive brand, with strong performance across all key markets and segments.
#1 premium brand worldwide with 25% market share growth
Luxury compact SUVs, electric vehicles, and performance segments
Strong performance in North America, Europe, and Asia-Pacific
Our roadmap for the next decade focuses on sustainable innovation, digital transformation, and redefining luxury mobility.
Revolutionary electric platform with advanced AI integration and sustainable materials.
Complete electrification of core model lineup with 600km+ range capabilities.
Level 4 autonomous capabilities across all vehicle segments with AI-powered safety.
Join BMW in revolutionizing luxury mobility with sustainable innovation and cutting-edge technology.